Skip to content

About Cultura Golf

Nuestra Esencia

Cultura Golf was created to bring culture and community together through a new way of experiencing the game of golf. Rooted in Latino culture, we're building a space where people can connect through the game, celebrate where they come from, and feel a genuine sense of belonging.

One Brand. Two Pillars.

A classic CULTURA lowrider in front of Spanish mission architecture

The Brand

A golf brand rooted in Latino culture: bringing the game to the community loud, colorful, and vibrant, balanced with the timeless elegance of the game.

The Cultura Golf community together at the driving range

The Foundation

A foundation focused on making excellence in the Latino community the expectation, not the exception — through youth development, education, community outreach, and mentorship.

A ‘Bienvenidos’ Spanish-hacienda clubhouse at dusk

What's the Drive

Our Mission

Cultura Golf exists to expand access and opportunity for the Latino community through the game of golf. We create pathways for leadership, personal growth, and community connection while inspiring future generations to step onto the course with confidence and pride.

The Horizon

Vision Statement

Cultura Golf strives to expand the culture and community in a way that reflects its richness, resilience, and legacy. Where Cultura meets the green, we're not just playing golf—we're celebrating it, expanding its reach, and passing it forward.

A Cultura Golf member mid-swing in a Mexico jersey
Juan Carlos Vazquez, Founder of Cultura Golf

Juan Carlos Vazquez

Founder, Cultura Golf & Cultura Golf Foundation

From Our Founder

A Message from Juan Carlos

I’m Juan Carlos Vazquez, founder of Cultura Golf and Cultura Golf Foundation.

For me, Cultura Golf is about much more than the game of golf. It is about access, opportunity, pride, and belonging. It is about creating a space where our Latino community can step onto the course with confidence, build meaningful relationships, grow as leaders, and see themselves represented in a game that is as timeless and elegant as our Cultura.

I’ve always believed in being authentic to who I am and where I come from. Our community is rich in resilience, tradition, color, ambition, and excellence, and I want Cultura Golf to celebrate that unapologetically. Latino excellence should be the expectation, not the exception.

But Cultura Golf is also about bringing people together. You don’t have to be Latino to be part of this journey. If you believe in expanding access, celebrating culture, building community, and passing opportunity forward, there is a place for you here.

Through our foundation programs, experiences, partnerships, and the network we are building, my hope is that we leave the game of golf bigger, more connected, and more representative than we found it.

We’re not just playing golf. We’re celebrating it, expanding its reach, and passing it forward.
Where Cultura meets the green.

Juan Carlos Vazquez

Founder, Cultura Golf & Cultura Golf Foundation

The Mission Is Personal. Meet the People Behind It.